2024 MODERN AFFLUENCE SUMMIT

September 26, 2024
The Studios, 180 The Strand, London WC2R 1EA

EVENT PARTNERS

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Modern Affluence Summit 2024

REIMAGINING AFFLUENCE: EVOLVING THE METRICS OF SUCCESS FOR THE NEXT ECONOMIC CYCLE

26th September at 180 Studios |The Strand, London.

 

Join global c-suite and founder level individuals across traditional luxury brands, financial institutions and entrepreneurial businesses to challenge the status quo & stereotypes of affluence.

 

By 2045 most of the world’s wealth will be in entirely new hands: the modern affluent. We are amidst the greatest transition of wealth, ever. Predicted to be in excess of $84trillion it signifies a once in a lifetime opportunity for individuals and organisations, but at the same time it poses substantial risk.

 

At our fifth Modern Affluence Summit we explore why individuals and brands need to consider a wider set of measures of success (beyond pure financial return) and why the next economic cycle will not only encourage it but necessitate it.  We look at the delicate balance that exists between older generations who currently control the majority of wealth and the millennials, Gen-Z and Gen-Alpha that are set to inherit this huge responsibility. With notably different value-sets, beliefs, and sense of purpose its set to be a roller-coaster of a ride.

Sample session summary*

  • Global macro luxury trend lecture
  • Protecting and growing top 1% VIP client revenue
  • Achieving culture capital growth
  • Hidden communities, where do the culturally elite hang out?
  • Adolescence to adulthood, how are social platforms defining affluence?
  • Join one of the most influential, but quietest, voices in podcasts and his belief in a simple formula for     true-success
  • Reimagining affluence and the metrics of success for the next economic cycle

Tickets include:

-         Pre-event white paper (produced in partnership with The Future Laboratory)

-         Half day stage schedule

-         Long networking lunch

-         Post event report

 

TIMING :

8.30am Reception

9.00am Stage Opens

1.30pm Stage Closes

2.00pm Lunch

4.00pm Post Event Drinks

5.00pm Event Closes

*subject to change

FEATURING

Speakers

Christopher Sanderson

Co-Founder, The Future Laboratory

Christopher Sanderson

Co-Founder, The Future Laboratory
Christopher is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, and across the globe. Clients who have booked one of his inspirational keynotes include Kering, the European Travel Commission, Retail Week, Selfridges, QIC, Marks & Spenser, Chanel, Harrods, Also, H&M, General Motors, BBDO, Design Hotels Conde Nast and Omnicom. In 2012, Chris presented Channel 4’s five-part series, Home of the Future, in 2014, he and his team created Fragrance Lab for Selfridges, an exploration into the world of personalised scent which won Retail Week’s Best Pop Up and overall Winner of the 2014 Retail Week awards. Chris is a SuperBoard member of The British Council’s Fashion Trust.

Ben Whattam

Co-Founder & CEO, RisingGen, Modern Affluence Exchange

Ben Whattam

Co-Founder & CEO, RisingGen, Modern Affluence Exchange
Ben has spent his career understanding global consumer change in the context of culture, technology, and capital. Working with some of the world’s biggest brands from across financial services, automotive, and consumer sectors to launch, diversify and grow propositions across Europe, the US, Middle East and Asia. He co-founded the Modern Affluence Summit in 2019. Ben most recently exited a global marketing services business he grew across five territories for brands including Bentley Motors, Porsche, De-Beers and LVMH. He is now a Senior Advisor to Adoreum & Partners, a Global Ambassador for the charity OnePlate and is currently launching a new venture, RisingGen™, to venture build businesses with the rising-generation of HNWI and apply those insights directly to corporate partners. Ben loves meeting new people, so please reach out and say hello.

Barbara Hans

Chief Marketing Officer, A. Lange & Söhne

Barbara Hans

Chief Marketing Officer, A. Lange & Söhne
Barbara Hans is a trilingual global marketing and China expert with 28 years of versatile experience in building and driving iconic luxury brands. Having held leadership positions on both the agency and corporate sides, Barbara has a deep understanding of the global affluent customer, evolution of brands in major markets, communication strategies, and touchpoints. She loves to bring her experience to life through transforming teams, processes, and storytelling by always keeping customer-centricity in mind. Barbara joined A. Lange & Söhne in September 2020 to transform marketing and communication for the new world and modern customer while keeping/focusing on the brand core around German craftsmanship. The global team behind Barbara is building precise touchpoint strategies and content on the need to ‘know each customer by the first name’.

Adam Handling

Michelin star Chef and CEO, Adam Handling Group

Adam Handling

Michelin star Chef and CEO, Adam Handling Group
The Adam Handling Restaurant Group operates venues across the country, including Frog by Adam Handling, London; The Loch & The Tyne, Old Windsor; Ugly Butterfly, Cornwall; and Eve Bar, London. Adam’s passion and core ethos of his restaurant group is centred around sustainability and, by ensuring this, remains at the heart of his entire operation, he has become an industry spokesperson on the sustainability movement, zero-waste and the role that hospitality has to play. His methods and initiatives have now become standard practice in the industry, and he remains a leading figure in the field. Adam has a number of impressive awards under his belt and is a familiar face on our TV screens, having been named Champion of Champions on the BBC’s Great British Menu 2023, as well as appearing on BBC The One Show’s Coronation cooking contest.

Gallery

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