2022 MODERN AFFLUENCE SUMMIT

CAPITAL: CULTURAL v FINANCIAL

September 12, 2022
SOHO HOUSE, 180 THE STRAND LONDON WC2
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Affluence and culture have always been intertwined, but this year’s Modern Affluence Summit, hosted at the incredible 180 Strand, cemented that cultural capital is as fiercely fought as financial capital.

Where the world is seemingly existing in more extremes this audience discussed the need for balance and foresight to ensure contributions and returns are meaningful, inclusive, and sustainable.

“CULTURE HAS BECOME A COMMODITY.”
- Manish Madhvani, Founder and Managing Partner. GP Bullhound.

At the end of 2021, global wealth had increased by 9.8% over 2020 to an estimated $463.6 trillion (Credit Suisse). The participants of this summit understand the world’s interdependency all too well. Global value chains built on the flow of goods and services yes but also capital, people, data, and ideas. Flows of services, international students, and intellectual property grew about twice as fast as goods flows over the last decade with data flows growing at nearly 50% annually. (McKinsey). These intellectual gold mines providing the basis for affluence and with responsible stewardship hopefully changing society for the better.

Thanks to our sponsors Pinafarina, Rathbones and VGC Partners, our inspirational panellists and speakers and of course our audience of change makers and legacy builders.

“We are ancestors now! Ignoring that negates our responsibility now. What are our impacts what are our responsibilities. We have to consider where our ego comes into it – both personal and brand.”
- ADAH PARRIS

Thanks to our sponsors Pinafarina, Rathbones and VGC Partners, our inspirational panellists and speakers and of course our audience of change makers and legacy builders.

FEATURING

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Speakers

Christopher Sanderson

Co-Founder, The Future Laboratory

Christopher Sanderson

Co-Founder, The Future Laboratory
Christopher is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, and across the globe. Clients who have booked one of his inspirational keynotes include Kering, the European Travel Commission, Retail Week, Selfridges, QIC, Marks & Spenser, Chanel, Harrods, Also, H&M, General Motors, BBDO, Design Hotels Conde Nast and Omnicom. In 2012, Chris presented Channel 4’s five-part series, Home of the Future, in 2014, he and his team created Fragrance Lab for Selfridges, an exploration into the world of personalised scent which won Retail Week’s Best Pop Up and overall Winner of the 2014 Retail Week awards. Chris is a SuperBoard member of The British Council’s Fashion Trust.

Ben Whattam

Co-Founder & CEO, RisingGen, Modern Affluence Exchange

Ben Whattam

Co-Founder & CEO, RisingGen, Modern Affluence Exchange
Ben has spent his career understanding global consumer change in the context of culture, technology, and capital. Working with some of the world’s biggest brands from across financial services, automotive, and consumer sectors to launch, diversify and grow propositions across Europe, the US, Middle East and Asia. He co-founded the Modern Affluence Summit in 2019. Ben most recently exited a global marketing services business he grew across five territories for brands including Bentley Motors, Porsche, De-Beers and LVMH. He is now a Senior Advisor to Adoreum & Partners, a Global Ambassador for the charity OnePlate and is currently launching a new venture, RisingGen™, to venture build businesses with the rising-generation of HNWI and apply those insights directly to corporate partners. Ben loves meeting new people, so please reach out and say hello.

Barbara Hans

Chief Marketing Officer, A. Lange & Söhne

Barbara Hans

Chief Marketing Officer, A. Lange & Söhne
Barbara Hans is a trilingual global marketing and China expert with 28 years of versatile experience in building and driving iconic luxury brands. Having held leadership positions on both the agency and corporate sides, Barbara has a deep understanding of the global affluent customer, evolution of brands in major markets, communication strategies, and touchpoints. She loves to bring her experience to life through transforming teams, processes, and storytelling by always keeping customer-centricity in mind. Barbara joined A. Lange & Söhne in September 2020 to transform marketing and communication for the new world and modern customer while keeping/focusing on the brand core around German craftsmanship. The global team behind Barbara is building precise touchpoint strategies and content on the need to ‘know each customer by the first name’.

Adam Handling

Michelin star Chef and CEO, Adam Handling Group

Adam Handling

Michelin star Chef and CEO, Adam Handling Group
The Adam Handling Restaurant Group operates venues across the country, including Frog by Adam Handling, London; The Loch & The Tyne, Old Windsor; Ugly Butterfly, Cornwall; and Eve Bar, London. Adam’s passion and core ethos of his restaurant group is centred around sustainability and, by ensuring this, remains at the heart of his entire operation, he has become an industry spokesperson on the sustainability movement, zero-waste and the role that hospitality has to play. His methods and initiatives have now become standard practice in the industry, and he remains a leading figure in the field. Adam has a number of impressive awards under his belt and is a familiar face on our TV screens, having been named Champion of Champions on the BBC’s Great British Menu 2023, as well as appearing on BBC The One Show’s Coronation cooking contest.
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