Beyond a worldwide popular culture or sporting event, and even that has limits, the pandemic has been a prolonged, shared experience like no other.
All of humankind going through the same thing at the same time – albeit in different ways – with a shared endeavour to get to the other side of this global ‘pause’.
It was against that background that we held our second Modern Affluence Summit in partnership with Porsche and Deloitte in September to address how affluence is being redefined by a new generation of consumers who are:
"We get to start again. We look at the world differently now. We all have a voice now. And that change needs to work its way into our brands."
- Christopher Kenna, FOUNDER & CEO,BRAND ADVANCE
Over 4 concentrated hours and 6 focused sessions, 200 attendees and 22 speakers turned their minds to the challenges and opportunities we face as individuals, as a society and as brands.
That rich dialogue continued into lunch and the long overdue, for many participants, in-person interaction with all of the serendipitous sparks that created, fuelling our drive to make the most out of the opportunities ahead.
We applied as much attention to creating an audience as we did the panels. We welcomed c-suite and director level influence from a diverse list of sectors, bringing individuals and industries together around a common consumer. Based on the vibe and energy on the day we think we made the right call – thank you to everyone who attended and contributed to that and to our event partners.
The Summit and this report are not the end of the conversation, quite the opposite but we hope this summary proves a helpful resource in the weeks and months ahead and acts as a catalyst within your own organisations.